Linda Callahan just celebrated her 35th anniversary at Leon Henry Inc. where she is Senior Vice President.  Leon Henry Inc., one of the leaders in insert media, helped to “pioneer the insert movement” 

Linda has been instrumental in bringing a number of insert opportunities to the market-place, while developing both sales and inquiry programs for direct marketers, using package inserts and other methods of insert media, including print and now the internet. 

She has successfully developed and managed catalog inquiry programs, provided lead generation for financial institutions and others, as well as marketed merchandise for both consumer and business-to-business products.  An active DMA member, Linda has spoken at the DMA Fall Conference, Circulation Days, NEMOA, Hudson Valley and has taught Basic Training for List Leaders.

Linda was active with the Insert Media Council where she was Events Programmer, and was part of the Insert Media Council board that initiated the first Insert Media Day.  She frequently moderated sessions and also served on their advisory board and is a past Broker of the Year. 

Linda enjoys biking and tennis with husband, Keith and works from her satellite office near Sarasota, FL.  They have a daughter, Kim, in Ann Arbor, MI and a son, Christopher, in Philadelphia.

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