 LEON HENRY
Chairman, CEO
Leon Henry, Hartsdale, NY,
advertising space broker, practically invented the package insert
business, as we know it. In his past 50 years selling unique advertising
media, he feels “The players have changed, but the game has been the same.
Our approach is to find a given marketing situation and see if there is an
opportunity for another marketer to partnership for mutual profit."Since receiving his master's degree from Columbia School of Business, and an undergraduate degree from the Wharton School, of the University of Pennsylvania, Leon has pursued the entrepreneur's dream
Leon Henry Inc. now represents over 1500 insert distribution programs, from American Stationery to Zoysia Grass plugs, along with leading retail stores which accept inserts in their packages, circulars and customer statements and banks that enclose inserts in their MasterCard/Visa statements among many other venues.
Leon is a 45+year member of the DMA. He has served on the Board of Directors of the New York Direct Mail Club of which he has been a member since it was called the 100 Million Club and the Hudson Valley Direct Mail Club (past President). He is a member of the New England Mail Order Association, VT/NH Direct Mail Club along with other industry groups.
In 1991, Leon was honored by Target Magazine as one of the industry Top 200. In 1991, 1992, 1993, 1994 and 1995, Leon Henry Inc. was nominated as one of the "top 50" privately owned firms in Westchester County by the Westchester County Chamber of Commerce. Leon received a Silver Apple from the New York Direct Mail Club in November 1992 and again in 2006. He was also named a finalist of the 1992, 1994, 1999 and 2002 Westchester County Entrepreneur of the Year Competition. On December 6, 2002, Leon received the first Founder’s Award from the Hudson Valley Direct Marketing Club..
In 2002, Leon spearheaded an industry effort to change the name of Alternative Media to Insert Media.
Subsequently, the first ever Insert Media Day was successfully launched in September 2003.
Leon and his wife and business partner, Thelma, have three daughters who are active in LHI and eight grandchildren.
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