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First-class direct mailers are still absorbing the harsh realities of the recent postal increase and a variety of advertisers are examining economic efficiencies of their methods of distribution. Every direct mailer should seriously consider their "options" and one such option is using insert media.

In the last 30-plus years, the number of insert media programs has risen dramatically, along with a variety of options being offered to the direct mailer. Let’s examine the maze of insert media opportunities in today's marketplace.

PACKAGE INSERTS: These are free standing promotional pieces delivered to mail order customers via their fulfillment package; i.e. the insert is delivered to you in a box containing a shirt you ordered from a catalog. Naturally the product shipment types vary dramatically: catalog generated vs. space-generated, television or internet, continuity or club oriented, business-to-business vs. consumer. Correspondingly, the responses to the outside insert will also vary. The going rate for package inserts is still an average of $60/M. The number of outside inserts varies from four to eight. Generally, only non-competitive pieces are included together.

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Leon Henry Incorporated
200 North Central Avenue
Suite #220
Hartsdale, NY 10530-1940
(914) 285-3456
Fax: (914) 285-3450
lh@leonhenryinc.com



 

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Leon Henry Incorporated | 200 North Central Avenue | Suite #220 | Hartsdale, NY 10530-1940
(914) 285-3456 | Fax: (914) 285-3450 | Email: lh@leonhenryinc.com
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Leon Henry Inc. specializes in direct marketing services using insert media, mailing lists and internet marketing. Our Brokers and Managers have over 150 years of combined direct marketing experience.

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