LEON HENRY INCORPORATED
FOR FSI BROKERAGE

Free Standing Inserts (FSI) are publications, usually several pages, that are distributed by inserting into newspapers. They are printed on their own paper stock and most commonly sized different than the actual newspaper size. You usually find FSI’s in your Saturday and Sunday newspapers. Most people check the offerings and are able to compare promotions side by side for multiple brands at once without leaving home.

Marketing Objectives and Typical Uses:

• Introduce new products – By offering discounted pricing on new products you are reducing the consumer risks for trying that new product.

• Inexpensive advertising costs – You can reach a broad audience with your coupon and accompanying advertisement.

• New business/Repeat business – Discounts provide incentives for new customers and rewards repeat customers keeping them loyal.

Pro’s

• You can reach a broad audience for minimal expense

• Allows specific timing and geo-targeting

• Supports introduction for new products and provides incentive for repeat purchases

• Can be linked to themed events, promotional ad overlays, etc • Remnant pricing for direct marketers available.

Con’s

• Demographic target is limited

• Requires long lead times for content changes

Let Leon Henry Inc. help you select the right medium, right message and right audience for your offer. Call our offices today, or fill out our recommendation request form on our website and one of our insert brokers will contact you.