7536 BALLY TOTAL FITNESS REACTIVATION
OFF THE MARKET
Your insert can be included in the approximately 2.4 million 3 1/2" X 8 1/2"
reactivation offers mailed to former members of Bally MAX.WEIGHT:
Total Fitness Health Clubs. The monthly mailings are .250 oz.
regional, with 1/6 of the entire file mailing each month.
These former members are young, affluent, health conscious AGE 38
and have high disposable income. Clubs are nationwide. FEMALE 43%
ALSO AVAILABLE: BALLY TOTAL FITNESS MEMBER MAILING RAL INCOME $60000
PROJECTED MONTHLY COUNTS: UNIT OF SALE $1200
January 50,000 July 50,000 SOURCE
February 50,000 August 50,000 MEMBERS
March 50,000 September 50,000
April 50,000 October 50,000 SELECTIVITY:
May 50,000 November 50,000 NONE
June 50,000 December 50,000
MAXIMUM # OF INSERTS:
NO OVERWEIGHT PIECES ACCEPTED. INSERTS MUST BE MACHINE
INSERTABLE. ORDERS CANCELLED AFTER MAIL DATE WILL BE CHARGED MINIMUM TEST:
FULL RENTAL. 25M
ENTERED 09/07/05 BY ERIC
UPDATED 09/24/14 BY GENIE