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File: DCP406 Job: QPRTJOB System: S10082DA
  
 
 
 
 
 
 
 

      8577                    BALLY TOTAL FITNESS ENHANCED MASTERFILE  
                                               MEMBER              
 
 

 349,486 Active Member Households Masterfile      $95/M 
           1-Month Member Hotline                +$20/M          DEMOGRAPHICS                        
           3-Month Member Hotline                +$15/M            AGE 38 
           6-Month Member Hotline                +$10/M            CONSUMERS 
           12-Month Member Hotline                +$5/M            EDUCATION/SELF IMPROVEMENT 
           Expires                                $75/M            FEMALE 31% 
            6,965 1-Month New Movers             $115/M            HEALTH/NUTRITION 
           24,629 3-Month New Movers             $105/M            HOME ADDRESS 95% 
                                                                   HOMEOWNER 42% 
           Publisher Rate                        $85/M             INCOME $60000 
           Fundraiser Rate                       $85/M             MALE 45% 
                                                                   PROFESSIONALS 65% 
 Reach direct mail responsive members of Bally Total Fitness,      SPORTS/FITNESS/RECREATION 
 by way of valuable lifestyle and psychographic data.              UNIT OF SALE $1200 
 Bally Total Fitness' responsive members lead active             SOURCE                              
 lifestyles and take pride in their appearance & well being,       MEMBERS 100% 
 spending an average of $1,200 on their membership.  

 These highly-motivated consumers respond well to a wide         SELECTIVITY:                        
 variety of offers, including: apparel, beauty/health, self-       $15/M AGE 
 improvement, finance, electronics, housewares, gifts, publ-       $15/M DONOR 
 ishing, fundraising & more!                                        /CONTRIBUTOR 
                                                                   $60/F EMAIL TRANSMISSION 
 Age Ranges                                                        $10/M GENDER 
 18-24 -- 11%     35-49 -- 28%                                     $15/M INCOME 
 25-34 -- 22%        50+-- 25%                                     $10/M KEYING 
                                                                   $15/M LIFESTYLE 
 NEW MOVERS ALSO AVAILABLE--INQUIRE!                               $15/M MAIL ORDER BUYERS 
 PLUS INQUIRE REGARDING BALLY TOTAL FITNESS INSERT PROGRAMS        $15/M MARITAL STATUS 
                                                                   $10/M P/S LABELS 
 NCOA'd Quarterly                                                  $15/M PRESENCE OF CHILDREN 
 Updated Monthly                                                   $10/M RUNNING CHARGE 
                                                                   $10/M SCF SELECT 
                                                                   $10/M STATE 
                                                                   $10/M ZIP CODE 
                                                                 MINIMUM TEST:                       
 RESTRICTIONS:                                                     10M 
 ALL ORDERS CANCELLED AFTER MAIL DATE WILL BE BILLED AT FULL 
 RENTAL RATES.  ORDERS CANCELLED PRIOR TO MAIL DATE WILL BE 
 BILLED AT A FLAT FEE OF $100/F, IN ADDITION TO, IF 
 APPLICABLE, RUN CHARGES OF $10/M AND SELECTION, TAPE AND 
 SHIPPING CHARGES. 
                                                                 ENTERED 12/17/07 BY GENIE 
                                                                 UPDATED 07/14/14 BY GENIE  
  
  
  
  
  
  
  
  
                                                                                                      


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                          Leon Henry Incorporated | 200 North Central Avenue | Suite #220 | Hartsdale, NY 10530-1940
                                          (914) 285-3456 | Fax: (914) 285-3450 | Email: lh@leonhenryinc.com
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Leon Henry Inc. specializes in direct marketing services using insert media, mailing lists and internet marketing. Our Brokers and Managers have over 150 years of combined direct marketing experience.

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