Industry Articles | Leon Henry Inc.

Insert media scores: a free ounce for promo inserts
Reprinted from DMNews 04/01/2012
The premise under which the insert media industry has operated has always been that there is enough space to provide advertising and not raise postage. A win-win situation for both parties is now a real winner. The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail. Click here for entire article

Using Insert Media to Stretch Direct Mail Dollars
Reprinted from Chief Marketer 03/16/2012
The recent increase in postage rates and looming U.S. Postal Service cutbacks mean marketers who rely on direct mail must find more cost efficient ways to use the medium. Click here for entire article

Do You Know What Medium Consumers Really Prefer?
Reprinted from DMNews 01/2012
The news from the insert media front is bright and getting brighter. Even with social media and related Internet activities, insert media is expanding its reach. Click here for entire article

Broker Roundtable: Political Mailing Lists
Reprinted from Chief Marketer 09/16/2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Looking ahead to next year, how important will political mailing lists be -- especially in light of Obama's success with electronic media in 2008? Click here for entire article

Broker Roundtable: Demand for Debtor Lists
Reprinted from Chief Marketer 09/12/2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With recent economic stresses, will the demand for lists like debt consolidation, payday loans and the like increase? Click here for entire article

Broker Roundtable: Magazine Subscriber Files
Reprinted from Chief Marketer 07/22/2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the steady growth of electronic media, are magazine subscriber files still important to mailers? Click here for entire article

Broker Roundtable: Improving Operating Efficiencies
Reprinted from Chief Marketer 07/07/2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How could the list industry further improve operating efficiencies? Click here for entire article

Broker Roundtable: The Prospects for Mortgage/Real Estate Lists
Reprinted from Chief Marketer 06/23/2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists? Click here for entire article

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Insert media scores: a free ounce for promo inserts Reprinted from DMNews 04/01/2012 The premise under which the insert media industry has operated has always been that there is enough space to provide advertising and not raise postage. A win-win situation for both parties is now a real winner. The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail. Click here for entire article Using Insert Media to Stretch Direct Mail Dollars Reprinted from Chief Marketer 03/16/2012 The recent increase in postage rates and looming U.S. Postal Service cutbacks mean marketers who rely on direct mail must find more cost efficient ways to use the medium. Click here for entire article Do You Know What Medium Consumers Really Prefer? Reprinted from DMNews 01/2012 The news from the insert media front is bright and getting brighter. Even with social media and related Internet activities, insert media is expanding its reach. Click here for entire article Broker Roundtable: Political Mailing Lists Reprinted from Chief Marketer 09/16/2011 Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Looking ahead to next year, how important will political mailing lists be -- especially in light of Obama's success with electronic media in 2008? Click here for entire article Broker Roundtable: Demand for Debtor Lists Reprinted from Chief Marketer 09/12/2011 Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With recent economic stresses, will the demand for lists like debt consolidation, payday loans and the like increase? Click here for entire article Broker Roundtable: Magazine Subscriber Files Reprinted from Chief Marketer 07/22/2011 Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the steady growth of electronic media, are magazine subscriber files still important to mailers? Click here for entire article Broker Roundtable: Improving Operating Efficiencies Reprinted from Chief Marketer 07/07/2011 Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How could the list industry further improve operating efficiencies? Click here for entire article Broker Roundtable: The Prospects for Mortgage/Real Estate Lists Reprinted from Chief Marketer 06/23/2011 Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists? Click here for entire article	Memberships

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